Digital Marketing Manager

Parker Technology is seeking a digital marketing candidate to help us accelerate the growth of our inbound leads.  We are looking for someone that would be comfortable executing our existing lead gen processes along with bringing new ideas to finding more qualified buyers. The right candidate would be comfortable with a variety of job responsibilities ranging from planning our marketing strategy to leading teams on short term projects and executing daily tasks.  Previous experience is critical, you will be responsible for managing your own time and activities and must be able to work with internal and external resources to drive qualified leads into our sales funnel.

 

HOW YOU WILL MAKE AN IMPACT:

  • Lead development: Utilize your previous experience to build core strength in this area
  • Ideating and executing consistent and persistent email campaigns: Design, write and distribute
  • Tradeshows: Managing all aspects of participation in industry conferences
  • Website: Make brand and content updates to our WordPress site, with a focus on leading prospects through a sales process and compelling them to contact us
  • Case Studies: Work with clients to hear their story, create and publish case studies
  • Marketing materials: Create and draft content, update existing pages and presentations
  • Vendors: Manage relationships with external resources to maximize impact and spend
  • Social Media: Promote company through social media channels and company blog

WHAT YOU WILL BRING TO THE TABLE:

  • 4+ years in a digital marketing role
  • Bachelor’s degree or commensurate experience in Marketing, Public Relations, Communications or related field
  • Prior experience with Salesforce and Marketing Cloud platform preferred
  • Prior experience with Mailchimp platform preferred
  • Graphic design experience utilizing the Adobe suite
  • Proficiency in WordPress
  • Proficiency in Microsoft products
  • Quarterly travel is required

Apply Now

If this role would challenge you while also playing to your strengths and passion, please apply today. Send your resume and a brief note about why this role fits your career goals via email to talent@helpmeparker.com.