Ever been told that managing parking must be a walk in the park? Think again.
Behind the scenes, it’s a whirlwind of responsibilities – sales, marketing, staffing, maintenance and MUCH more. And let’s not forget those unexpected challenges like malfunctioning equipment and indecipherable handwriting on tickets.
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Numerous parking locations have shifted from gates to gateless to address frequent problems, such as equipment malfunctions, user error and software glitches. While these gateless solutions solved some common issues, many parking customers struggle to understand and adapt to gateless parking, even when conspicuous instructions are available.
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Here at Parker Technology, we take great pride in delievering seamless parking solutions with our highly effective software and 24/7 support. Our solutions empower parking facilities to deliver quality customer experiences, and we offer software and support for gated and gateless garages.
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Brian Wolff, our President and CEO, moderated a panel, “Optimizing Technology and People to Effectively Manage the Customer Experience,” at the recent T2 Connect conference.
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In the ever-evolving landscape of parking management systems, Parker Technology is a key player in revolutionizing customer service for gateless parking operations. While 90% of our business derives from calls initiated in facilities with Parking Access and Revenue Control System (PARCS), at lane or pay-on-foot devices, our impact extends beyond traditional gate-secured facilities. This blog delves into the unique challenges faced by gateless facilities and how at Parker Technology we are not just adapting, but thriving in this paradigm shift.
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Your brand is much more than its aesthetic identity. It communicates your company’s vision and purpose. It is the story that differentiates your parking operation from your competitors. A brand also explains its promise to its customers and how it fulfills it. A strong brand identity should earn the trust of your target audience so they choose your business.
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Here at Parker Technology, we say our people are our power. We cannot provide superior customer service to our customers without our committed customer service representatives (CSRs).
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Sometimes meaningful collaboration can even mean partnering with organizations you may have previously thought of as competitors. After all, it’s far better to fully serve your customer’s needs and foster positive, lasting relationships with them by partnering with a “competitor” that complements their facility’s particular skill set than it is for either organization to provide substandard service and lose a customer forever. At the end of the day, if you’re serving the customer’s needs, it’s a win for everyone.
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Parking can be such a multi-faceted enterprise. If you work in parking operations, odds are high that you’ll work with dozens of different vendors to address a wide range of needs—everything from software implementation to government compliance, car detailing, facilities maintenance, and more.
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For a company to succeed as a parking solution, two critical components for success are experience and innovation. The parking ecosystem is rapidly evolving with the introduction of new software technologies that enhance the experience of parking customers. Because of this changing landscape, the parking ecosystem needs both established companies and start-ups to drive our industry forward.
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