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Category: Thought Leadership

Gateless Lot

Bringing Value to Gateless Facilities

In the ever-evolving landscape of parking management systems, Parker Technology is a key player in revolutionizing customer service for gateless parking operations. While 90% of our business derives from calls initiated in facilities with Parking Access and Revenue Control System (PARCS), at lane or pay-on-foot devices, our impact extends beyond traditional gate-secured facilities. This blog delves into the unique challenges faced by gateless facilities and how at Parker Technology we are not just adapting, but thriving in this paradigm shift.

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Brand Identity

The Importance of Building a Brand in the Parking Industry

Your brand is much more than its aesthetic identity. It communicates your company’s vision and purpose. It is the story that differentiates your parking operation from your competitors. A brand also explains its promise to its customers and how it fulfills it. A strong brand identity should earn the trust of your target audience so they choose your business.

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Management 101: Finding & Keeping Talent

In the dynamic world of business, effective management is a key component of success, and this holds true even in seemingly unconventional sectors like parking management.

In a recent episode of “Harder Than It Looks: Parking Uncovered,” Brian sat down with Lynda Black, a call center manager based in Indianapolis. The focus of their discussion? The common challenge of finding and retaining top-tier talent, particularly on the frontline.

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Collaboration

Collaboration + Partnerships Are the Key to Success in Parking Operations – Part 2

Sometimes meaningful collaboration can even mean partnering with organizations you may have previously thought of as competitors. After all, it’s far better to fully serve your customer’s needs and foster positive, lasting relationships with them by partnering with a “competitor” that complements their facility’s particular skill set than it is for either organization to provide substandard service and lose a customer forever. At the end of the day, if you’re serving the customer’s needs, it’s a win for everyone.

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Anticipating NPA 2023 + Cherishing Memories

As fall approaches, so does the last half of our trade show season. Last year’s trade shows were a resounding success, leaving us with unforgettable memories and eager anticipation for what this year has in store.

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Evolution of Value

The Evolution of Our Value

Over the past decade, our value has evolved. We started as a command center and have transformed into the industry-leading customer experience software solution we are today. We are invaluable to our customers because we help them enhance their customer experience, collect more revenue and improve their operational efficiency. This is our value.

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Client Success Portfolio Review

The Importance of Our Client Success Team

In the competitive landscape of modern businesses, customer success has emerged as a crucial element that sets companies apart. At Parker Technology, our new client success department plays a unique role, standing shoulder-to-shoulder with operators/garage managers to deliver exceptional service to our valued clients.

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