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Category: Thought Leadership

Collect Revenue

The Right Consumer Engagement Tactics Will Drive Revenue

Numbers show that the parking industry has recovered from the COVID-19 pandemic. In 2020, revenues were only $58 billion, 56% less than in 2019. In 2023, projections for revenue come in at about $144 billion, a 10% increase over 2019. However, you must continually hone your approach in this highly competitive parking landscape.
Start with the right customer engagement tactics to maximize revenue and give your customers an exceptional experience.

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How to Implement Technology Successfully

Current and emerging technologies are finding their way into every aspect of our lives. The world of parking is no exception. Tech helps parking operators use space more efficiently, which makes it an asset in crowded urban areas where square footage is at a premium. And of course, technology has the power to make parking more convenient for drivers.

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Parking Garage

The Evolution of Labor in Parking

When the first commercially available cars hit the road in the United States in the early 1900s, they revolutionized American life. By 1929, there were 23 million cars on American streets and thoroughfares. While automobiles increased convenience, they also introduced some logistical challenges, including traffic management, road rules and (of course) parking.

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4 Steps for Successfully Developing Talent

Any company that hopes to continue growing can do so by prioritizing its most valuable asset: its people. At Parker Technology, our people are our power. Every employee brings a unique skillset to the table, and developing talent is paramount to the advancement of our mission.

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Customer Experience

How CX Drives Operational Efficiency + Effectiveness

At Parker Technology, we strive to create an exceptional customer experience (CX) for your parking patrons. We also work to ensure your organization is operating efficiently and effectively. Those three aspects — customer experience, operational efficiency and effectiveness — are inextricably linked.

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Be curious

Be Curious One Moment Longer

How many times have you jumped to conclusions, put your foot in your mouth, or made assumptions that turned out to be incorrect? One of the best ways to prevent this situation is to be curious and continuously ask questions.

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Collect Revenue

How to Collect More Revenue

In the automated parking industry, everything moves quickly, which means streamlining processes for efficiency is critical. The more organized and optimized your business processes are, the more productive you will be. And, of course, improved productivity means more revenue.

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Operational Excellence

3 Steps to Achieve Operational Excellence

In the automated parking industry, there is no room for error. It’s a fast-paced, competitive market. If your business doesn’t deliver, your customers will find somewhere else to park. One bad experience can lose you up to ⅓ of your customer base.

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