In recent years, technological advances have enabled parking facilities to become fully automated, providing frictionless parking experiences. Most people today want to easily access and navigate parking garages without ever having to interact with an attendant. We want to get in and out as quickly and seamlessly as possible to get on with our day—and automated parking has enabled us to do so.
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Of course, the concept of A+ service is much different than putting it into practice. To start, think of the end-to-end experience and how best to make that happen.
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Today’s customers have higher expectations than ever before. In the world of parking, this means they want to find and access parking garages with ease without the need to interact with staff. However, when they do need help, they want it on-demand. Essentially, they want services they can access independently with the illusion that no one is around but can get help when and if they need it at the push of a button.
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Expectations are changing, and so should your products and services. Newer and younger generations have been raised on technology. Thus, how they interact with it and what they expect from it is different from previous generations. Millennials and Gen Z, for example, are much more adept at using technology and may not struggle with it or require much assistance.
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Consistent and quality customer experiences are key to running a successful business. Each and every customer experience is important. In the age of digital media and online reviews, dismissing an outlier negative experience can quickly turn into a tarnished brand reputation. Just a couple of bad customer experiences can be amplified, damaging your brand and your bottom line.
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Every company needs an efficient business system or process comprised of best practices, principles, and guidelines to optimize daily operations. A quality system will not only benefit your staff, but if you align your priorities with operations, you will consistently deliver a satisfactory customer experience.
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At Parker Technology, we believe that a quality customer experience is essential for growth and success. And the key to providing excellent customer service? 24/7 on-demand assistance. When your garage is left unattended, our team of friendly customer experience representatives is always available to answer your customer’s calls for help.
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92% of customers have been found to abandon a brand or service after only 2–3 bad experiences. The key to retaining customers and building brand loyalty is superior customer service. If you don’t have the staff available to attend your garage 24/7, it’s essential to have a backup plan, such as an automated system that offers live assistance at the push of the button for those times when a staff member can’t always be there in person to help.
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Once you’ve come up with the criteria for your quality program and start implementation, the next steps are to ensure that priorities are in alignment with your operations. When needs are being met, and everything is in alignment, you will continually provide an excellent customer experience.
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At Parker Technology, we believe that a quality program is the key to providing excellent customer service—and you don’t need to have a lot to succeed. Good customer service and experiences are about quality, not quantity. No matter the size of your business, you can meet your customer’s needs and perform at a high level by ensuring your team focuses on the right priorities and goals.
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