At this year’s T2 Connect conference, our CPO, James Paden, and COO, Tammy Baker, shared an inside look at how Parker Technology is approaching AI in operations. The wins, the challenges, and the lessons that apply to any parking organization navigating technology-driven change.
Their presentation centered around one theme: AI creates opportunity, but resilience comes from people, communication, and thoughtful leadership.
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When everything’s running smoothly, it’s easy not to think about what makes that possible.
That’s where our Tech Services team quietly supports you – helping to ensure every connection feels seamless, every intercom performs reliably, and every interaction reinforces the trust your customers place in you.
They’re troubleshooters, steady partners in keeping your operation dependable. Their work helps ensure that Parker Technology’s standard of uptime, consistency and smooth experiences stays strong: every call, every connection, every day.
With networks and equipment, flawless” isn’t always possible, but reliability is, and that’s exactly what Parker Technology delivers.
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When you think about quality assurance, you might picture someone hunting for mistakes or checking boxes.
But at Parker Technology, QA is so much more than that.
Our QA team are the guardians of excellence, the quiet experts ensuring that every call, every response and every interaction reflects the standard our clients expect, and parkers deserve.
Because here, quality isn’t an afterthought, it’s protection.
For your reputation. For your operations. For your customers’ trust.
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Ever met someone who quietly makes everything smoother, solving problems before you even realize they exist?
That’s our Client Success (CS) team. They’re the unsung heroes behind every successful partnership at Parker Technology. The bridge between our technology and our clients’ results.
Because at Parker Technology, Client Success isn’t just a department. It’s the reason our partnerships work.
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Picture this:
You’re sitting at the exit gate. You’ve scanned your ticket, inserted your card…and yet, the gate refuses to lift.
So, you do what we’ve all done. You pause. You sigh. You stare at the screen, willing it to work. And finally, you press for help.
That one small press is more than an action: it’s a moment of human psychology in motion.
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Some people think “automation” means “elimination.”
As in, eliminate the humans, eliminate the headaches, eliminate the cost.
But anyone who’s ever screamed “REPRESENTATIVE!” into their phone at a voice menu knows that automation doesn’t always equal improvement.
At Parker Technology, we believe in a better balance. Because when your gate won’t lift, your ticket won’t scan and you’ve got somewhere to be, there’s only one thing that truly fixes the problem: another human who can help.
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Technology is everywhere in parking. But with new platforms, tools and integrations emerging at a rapid pace, the big question for operators is, “How do you know what’s worth adopting and what’s just another shiny object?”
That was the focus of the FUSION25 session Don’t Get Left Behind: Using Technology to Enhance Your Operations, featuring Kent King (VP of Sales, Parker Technology), Ethan Glass (CEO & Co-Founder, Ocra) and JG Biebighauser (CRO, TEZ Technology).
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When it comes to parking, the endgame is simple: get people in quickly, get them out quickly and make sure they know they still need to pay for the privilege.
But when you remove the gates, literally, the playbook changes.
In our recent IPMI session, Adam Jones and Brian Wolff shared insights from managing gateless parking in two very different cities: Tempe, Arizona and Detroit, Michigan. The journey has been anything but “set it and forget it,” and the lessons learned along the way are shaping the future of gateless technology in real-world operations.
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Customer experience doesn’t just happen. It’s designed – intentionally or not.
That’s why Sarah Becherer (VP of Marketing at Ocra) and Heidi Barber (VP of Marketing at Parker Technology) presented at FUSION25 on one of the most powerful (and underutilized) tools for improving customer experience: Customer Journey Mapping.
In their session, From Entry to Exit: Customer Journey Mapping, they showed how mapping customer interactions with your brand can reveal friction points, fix internal misalignments, and even boost ROI.
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If you’ve ever had to convince a facility owner/operator (or your own team) that your idea is worth the money, time and headspace – then this FUSION25 session recap is for you.
In this session, Parker Technology’s CFO, Brian “Mo” Modiano and Tim Maginn, Principal of Certitude, LLC, joined forces to walk us through their tried-and-true “ROI Playbook.”
The main takeaway: ROI is not just about the math. It’s about alignment, clarity and creating a culture that thinks about value.
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