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Category: Thought Leadership

Five Ways to Make the Most of Customer Reviews

Whether you manage a parking garage, online store, or really any type of business or service involving customers, managing customer reviews is not only prudent, but also essential. Customer reviews provide a window into a company’s service and commitment, or lack thereof, to its customers. Reviews are one of the first tools potential customers will […]

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How to Consistently Deliver an Excellent Customer Experience

Four steps to dazzling your customers every time. A consistently excellent customer experience does not happen by accident. It is a result of identifying how the experience can be improved, then building a well-thought-out plan that utilizes tools and technology, and continuously improving over time. 1. Identify How Your CX Can Be Improved Taking a […]

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Leading with Values: How We Empower Our Team

At Parker, we take pride in our work, and care deeply about our core values. In fact, they guide everything we do, from how we serve our customers, to our quality assurance program, to hiring and training. When we bring on a new employee to Parker, we’re really looking for someone who embodies our core […]

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5 Steps to Measuring Quality

What gets measured, gets managed. “You can talk about something all day long, but if you don’t put some data behind it and actually measure it, it will not show that it’s important.” Tammy Baker, Vice President of Client Experience Developing a quality program is an important part of ensuring your team accomplishes priorities and […]

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How Can We Help?

It’s not easy, but we are all trying to find a way to move forward. As much as we wish we could wave a magic wand and make it all go away, I’m afraid that a helping hand is the best we can offer.

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How Authentic Concern Drives “Good Business”

Delivering a great customer experience is hard. After all, parking guests’ expectations are set by such world-class brands as Disney, Hilton Hotels, or Chick-fil-A. However, an oft-overlooked key ingredient for a quality customer experience is Authentic Concern.

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Work-Life Balance: There is More to the Decision

Is the amount of time that you have for your personal life acceptable? If not, what are the root causes? I tend to put them into these four main categories: career growth, delegation, support network and infrastructure & tools.

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